How the New York Public Library Uses SocialFlow for Large Traffic Gains with Minimal Effort

Posted by on Jun 21, 2011 in Uncategorized

When you’re talking about one of the world’s largest libraries with dozens of branches and tens of millions of items underneath its vaunted ceilings, the task of Tweeting—and making sure that information reaches the right audience—can be truly daunting. To confront that challenge, the New York Public Library is always on the lookout for technologies […]

From the Spray Can to the #140conf Hall: Harnessing the Power of Real-Time Communication

Posted by on Jun 15, 2011 in Uncategorized

This past weekend at the SocialFlow offices, something big was taking shape. A mural, the brainchild of co-founder Frank Speiser, was commissioned to depict the flow of language across time from the hieroglyphics of the ancient Egyptians to spray-art on the side of a No. 2 train headed to Brooklyn.

Industry veteran Peter Hershberg joins SocialFlow as President

Posted by on Jun 7, 2011 in News

SocialFlow, the first social media optimization platform, has announced that Peter Hershberg has joined the company as President. A veteran of the New York startup and advertising industry for over fifteen years, Hershberg’s hiring follows SocialFlow’s recent $7 million Series A round and its partnership announcement with Twitter.

Breaking Bin Laden: A Closer Look

Posted by on May 13, 2011 in Research & Data

Since last Friday, when we first published Breaking Bin Laden: Visualizing the Power of a Single Tweet, our analysis and data visualization of the way news filtered out around the Bin Laden raid via Twitter, we’ve been overwhelmed by the response. Thousands of Tweets, many in Spanish, French, German and Japanese.

Breaking Bin Laden: Visualizing the Power of a Single Tweet

Posted by on May 6, 2011 in Research & Data
Breaking Bin Laden: Visualizing the Power of a Single Tweet

A full hour before the formal announcement of Bin-Laden’s death, Keith Urbahn posted his speculation on the emergency presidential address. Little did he know that this Tweet would trigger an avalanche of reactions, Retweets and conversations that would beat mainstream media as well as the White House announcement.

Keith Urbahn wasn’t the first to speculate Bin Laden’s death, but he was the one who gained the most trust from the network. Why did this happen?

A big milestone and our partnership with Twitter

Posted by on Apr 7, 2011 in News

Today represents a big milestone in the history of SocialFlow. We’re delighted to announce that we’ve closed our Series A round of funding and that we’ve also finalized our partnership with Twitter. This enables us to do many things, but most importantly, it allows us to continue building great products that help our customers increase […]

SocialFlow Launches APIs at SXSW

Posted by on Mar 12, 2011 in Uncategorized

The SocialFlow team made its way to Austin, TX, for the annual gathering of web industry at SXSW. This is a special year for us because we’re launching our APIs for optimized publishing. This means that partners can implement SocialFlow’s optimization technology in their applications to earn greater engagement on Twitter.

How much you Tweet is important.

Posted by on Feb 28, 2011 in Uncategorized

Jeremiah Owyang of the Altimeter Group wrote a really interesting blog post about how brands and others should look at Twitter in the mix of their communications channels. The third bullet in his post comes up a lot in our conversations with customers and people that are interested in using SocialFlow to optimize their social […]

What you say and when you say it matters on the social web

Posted by on Jan 5, 2011 in Uncategorized

Much has been written about how 2010 was a milestone year for social media as a truly meaningful channel for businesses to communicate with their customers and audiences. Our customers have echoed that sentiment with their increasing investments (both money and resources) in social efforts as channels for driving web traffic and sales. We’re excited […]

SocialFlow in Fast Company

Posted by on Jan 5, 2011 in Uncategorized

Welcome to 2011! We hope you had a terrific holiday and that the year is starting well for you. Fast Company published a story about us on December 29, 2010: SocialFlow Tries to Crack the Science of Twitter.