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Category Archives: Data Analysis
[Video] Gilad Lotan answers questions about his audience study for SocialFlow
Check out this video, where SocialFlow VP of Research and Development Gilad Lotan answers questions about using Twitter to engage audiences, as well as expanding on his study, Engaging News Hungry Audiences Tweet by Tweet: An audience analysis of prominent mainstream … Continue reading
Posted in Data Analysis, Metrics and Optimization, News, Video
Tagged al-jazeera english, audience analysis, bbc news, cnn, engagement, fox news, Gilad Lotan, media, metrics, new york times, optimization, The Economist, Twitter
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Engaging News Hungry Audiences Tweet by Tweet: An audience analysis of prominent mainstream media news accounts on Twitter
Back in May, when we analyzed the viral spread of news about Osama Bin Laden’s death, we were impressed by the speed and scale at which news could break on Twitter. Yet even with the increased popularity of Twitter as … Continue reading
SocialFlow Delivers New Research on Twitter and News Consumption at #ICWSM in Barcelona
Last week SocialFlow took part in the 5th International Conference on Weblogs and Social Media. Even though ICWSM is a relatively new conference, it has become one of the premier venues for social scientists and technologists to gather and discuss … Continue reading
Posted in Conference, Data Analysis, Resources
Tagged #ICWSM, audience analysis, Bin Laden, Gilad Lotan, SocialFlow
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From the Spray Can to the #140conf Hall: Harnessing the Power of Real-Time Communication
This past weekend at the SocialFlow offices, something big was taking shape. A mural, the brainchild of co-founder Frank Speiser, was commissioned to depict the flow of language across time from the hieroglyphics of the ancient Egyptians to spray-art on … Continue reading
Posted in Conference, Data Analysis
Tagged #140conf, Betaworks, Frank Speiser, Gilad Lotan, SocialFlow, Twitter
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Breaking Bin Laden: A Closer Look
Since last Friday, when we first published Breaking Bin Laden: Visualizing the Power of a Single Tweet, our analysis and data visualization of the way news filtered out around the Bin Laden raid via Twitter, we’ve been overwhelmed by the response. … Continue reading
Breaking Bin Laden: Visualizing the Power of a Single Tweet
A full hour before the formal announcement of Bin-Laden’s death, Keith Urbahn posted his speculation on the emergency presidential address. Little did he know that this Tweet would trigger an avalanche of reactions, Retweets and conversations that would beat mainstream … Continue reading
What you say and when you say it matters on the social web
Much has been written about how 2010 was a milestone year for social media as a truly meaningful channel for businesses to communicate with their customers and audiences. Our customers have echoed that sentiment with their increasing investments (both money … Continue reading

