On Wednesday, Twitter announced a new feature that provides a more interactive experience inside a Tweet. Our customers will also benefit from this Expanded Tweets feature where available when they optimize their content through us.
You can read more about Expanded Tweets here.
In the new format, people who Tweet videos from sites like YouTube, images from Buzzfeed (a SocialFlow Optimized Publisher user), content from a number of news organizations including The Wall Street Journal or The New York Times, or links from iTunes or Amazon product pages can now share engaging content directly within their Tweets.
We think this new feature offers a deeper way for audiences to interact with content on social while at the same time offering greater value for brands and businesses using Twitter.