It has become a strategic approach for brands to engage influencers who will endorse their products/services, and generate publicity around their brands. Some companies are now obsessed with the idea that once their brands’ message is endorsed by an influencer, it will soon go viral. Because of this, brands are spending millions of dollars on influencers as brand ambassadors. Although engaging these influencers such as celebrities, journalists and basically anyone with huge social media following is somewhat effective for the creation of awareness, is it the most effective method?
SocialFlow, the premier social marketing optimization technology company, today announced Jim Anderson as Chief Executive Officer (CEO) of the company. Jim brings to the company deep experience in leading both social media and technology companies through periods of rapid growth. This leadership will help SocialFlow capitalize on the growing market opportunity to help brands and publishers connect their earned, owned and paid social media strategies with superior, data-driven results.
Today, we are announcing the launch of Tally, a new feature that helps companies track external social media communications internally. With Tally, social media marketers can easily create, manage and monitor company-wide efforts to build brand awareness through Twitter. As more companies use social media to augment brand visibility, it’s vital that employees engage with the targeted […]
Earlier this year, Facebook introduced Threaded Comments for Fan Pages, helping business pages effectively keep track of their audience’s conversations. Now, the companies and brands using SocialFlow can take advantage of this feature to view, reply, and create threaded comments on Facebook from SocialFlow’s Listen Section. Threaded comments allow you to reply to other readers […]
When the Stuart Weitzman team set out to gain deeper insights into the interests and preferences of their international customers, the company decided to use SocialFlow’s Crescendo ad-buying platform. Read more to view our infographic summarizing Stuart Weitzman’s performance in five international markets.
We’re excited to announce the launch of a much-requested feature: labeling. Labels help you organize messages into categories. Think of labels as a way to attach additional information to messages so you can easily call them up later. You can use as many labels as you like on a message while you’re composing, while it’s […]
Director of Social Strategy for Walmart Corporate Affairs Offers His Top 5 Secrets To Social Media Success
The Director of Social Strategy for Walmart Corporate Affairs tells CIO his top five secrets to social media success. Read the article on CIO.com here. When Walmart Corporate Affairs set out to improve and grow their relationship with their customers and stakeholders through social media, the company brought in Umang Shah. As Director of Social […]
Today, Twitter announced that SocialFlow is a partner for their Ads API. For this round of partners, the Twitter team chose a select group of companies who will “make it easier and more effective for marketers to scale campaigns on Twitter.” We are very proud to be among the group.
Introducing SocialFlow for Mobile. SocialFlow’s intelligent platform lets you to get the maximum value from the content you share and the audiences you reach. SocialFlow automatically delivers content to target audiences as soon as relevant conversations are gaining momentum. With SocialFlow for Mobile, you have access to our powerful optimization platform on any mobile device with a browser, including Android or […]