Wednesday, SocialFlow co-founder Mike Perrone spoke at Digital Music Forum East about the urgent need for the music industry to understand the opportunity they have with social media to generate return on their investment.
Check out his appearance in the video below:
Last week was a very exciting one for us at SocialFlow — we participated and sponsored events for Social Media Week from coast to coast. Here are a few highlights:
Below, check out highlights of our panel at Digitas “What’s Your Secret Weapon in Social?”
This panel featured Digiday’s Brian Morrissey, Digitas’ Jordan Bitterman, Pepsico’s George Smith Jr. and our own Michael Chin.
See the whole video here.
If someone posts an incredibly important message–that a cultural icon has passed away–in a densely active stream, will anyone listen? The answer is…it’s complicated.
We saw again this week how essential networks like Twitter and Facebook were in disseminating the news of beloved pop singer Whitney Houston’s death. But the question of who “broke” the news and caused it to ignite across social media is an interesting one, and one we delve into the in the visualizations below.
News about Whitney Houston’s death appeared on Twitter some 42 minutes before it hit the press. While that fact is true, and a number of Twitter users had indeed found out about Whitney Houston’s tragic death before press announced it, the story did not actually break until the AP and TMZ posted their announcement. Why didn’t the news spread from the people who first knew about it? Surely such a hot piece of information would easily spread like wildfire.
Yet that didn’t happen, and in the following blog post we try to understand why. In this case, what we see is what happens when a user gains access to a highly potent piece of information, while not being situated within the right kind of network that enables the content to spread in time. Contrast this effect with Keith Urbahn’s Tweet about Osama Bin Laden’s death. In this case, even though media outlets were not first to publish the news, they played a critical role in spreading it. The information was in the network, yet nobody listened until the press came in. Why?
Missed our panel yesterday at Digitas for Social Media Week? You’re in luck — we taped it! Above in four parts is a playlist of the entire panel, featuring Digiday’s Brian Morrissey, Digitas’ Jordan Bitterman, Pepsico’s George Smith Jr. and our own Michael Chin. Continue reading
#SocialWeapon
Thanks to all who participated in the SocialFlow social weapon contest this month! Our winner is Matt Philbin:
“I create social media campaigns for musicians and bands. My secret weapon combines traditional social media channels (ie, Facebook, Twitter) with e-commerce. My latest project is a contest on Facebook for fans of a band to submit t-shirt designs adapted from the group’s latest CD. The band will select the winning design. The winner receives a prize package and the t-shirt they designed will be made available on Threadless.com for the runner’s up to purchase a at discount.” Continue reading
Tomorrow, Wednesday February 15, SocialFlow and Digitas are hosting a lunch and panel discussion for Social Media Week, where we will be discussing secret weapons in social media and how they can be deployed for an edge in the social space.
As part of this initiative, we asked YOU what your secret weapon is. There is still 1 more day left to get involved in the social weapon contest, so enter for your chance to win a Kindle Fire now!
For inspiration, take a look at what some of the experts told us: Continue reading
Social Media Week 2012 has arrived! The SocialFlow team will be in attendance at a number of tech events all across the country and we’re keen on meeting anyone looking for a better way to publish to Twitter and Facebook.
Here’s a breakdown of where you’ll find us, February 13-17, 2012. Come and find us if you can — there will be giveaways!
Monday, February 13th:
SF Music Tech Summit: Come meet SocialFlow’s Chris Acosta and talk about social media and the music industry. Continue reading
Big news today from SocialFlow — our new Optimized Publisher™ is ready for brands, publishers and business of all sizes!
As you might know if you’ve been checking in with us regularly, the SocialFlow team has been working hard over the past year and a half to bring powerful publishing optimization technology to the likes of the Economist, Buzzfeed, the New York Public Library, Pepsi and Human Rights Watch. The feedback — and stunning growth — of our beta clients has been invaluable in building the Optimized Publisher™ that you can try today. Continue reading
Wednesday, February 15th at noon, SocialFlow and Digitas are hosting a lunch and panel discussion for Social Media Week, featuring some leading practitioners in the social space, and hosted by Digiday’s Brian Morrissey.
But we want to hear your secrets too! Whether it’s an app, an attitude or approach, what tool or technique shapes your game in social? To sweeten the deal, we’re giving away a prize to one lucky person who shares their secret weapon in the comments to this blog post, on our Facebook fan page or by tweeting @socialflow with the hashtag #socialweapon. Continue reading
