The top social brands & publishers know it’s no longer enough just to post their best content to Facebook and Twitter at the right time. Your great content competes for attention with other amazing content being created every day by the best agencies and marketing firms in the world (not to mention competing with friend status updates and breaking news). To have a chance at success, even the best social content needs an extra push to reach the top…
Guest blog post by Michael Chin, VP of Business Development at SocialFlow: I remember in the early days of Facebook (and in another life), when I worked on a campaign for a large fashion brand. These were the days when you had to fax in IOs and media plans to Facebook. We delivered a 0.2% […]
Mashable paid a visit to our office recently as part of their ‘Scaling Smarter’ series, presented by Ink, the small business card from Chase. The end result is a video entitled, “Optimizing Success, The Growth Of SocialFlow.” “We were more than willing to disregard the way we have been told to view social media […]
Click Here to Sign Up Please join us as social media thought leader and SocialFlow co-founder Frank Speiser presents “The Measurements that Matter.” Audience acquisition, clicks, impressions, retweets, likes, favorites and shares are all important metrics—but in which context? What do they mean for your business goals? High CTR can be extremely important in some […]
It’s 2AM Wednesday morning. You have messages that must go out but your Twitter authorization token has expired and you can’t publish. What does this even mean and how do you get it fixed? It’s Saturday afternoon and Facebook just disapproved all your ads. Why? All technology has its moments but as social begins to […]
As is evident in recent news, attacks on social media accounts are increasingly common. A damaging tweet sent out by a hacker through a brand or publisher’s account can have serious consequences. Beyond just the embarrassment, these exploits take up days of time diagnosing the attacks and getting everything back in order. ABC News recently […]
As brand marketers and publishers begin to think beyond audience acquisition, actionable at-a-glance information radiators have become vital to a successful social media strategy.
SocialFlow’s Listen Section goes far beyond audience insights and engagement metrics on Facebook and Twitter. SocialFlow’s Listen Section strategically organizes your social media content published on Facebook and Twitter and facilitates the process of joining online conversations in a natural and effective way. Within the Listen Section, SocialFlow users can immediately see the percentage of […]
As many of you already know, SocialFlow was one of several companies affected by a phishing attack yesterday by hackers calling themselves the Syrian Electronic Army. At no time were our customer accounts or data compromised. However, the SocialFlow Twitter handle, Facebook page, and website were, and several false posts were made from our social accounts.
I’ll give you the details of what happened at the end of this post but the real purpose here is to give you visibility into what happened behind the scenes: how we discovered the problem, what we did to contain it, and what we learned along the way. These types of attacks are unfortunately a part of today’s landscape, and we believe that discussing them is an important part of helping the social media ecosystem mature.
It has become a strategic approach for brands to engage influencers who will endorse their products/services, and generate publicity around their brands. Some companies are now obsessed with the idea that once their brands’ message is endorsed by an influencer, it will soon go viral. Because of this, brands are spending millions of dollars on influencers as brand ambassadors. Although engaging these influencers such as celebrities, journalists and basically anyone with huge social media following is somewhat effective for the creation of awareness, is it the most effective method?