Forrester just released Data Defines The Future Of Social Relationship Platforms: How And Why Emerging SRPs Are Overtaking Established Vendors*, a report that names SocialFlow among “emerging SRPs … leading the way.” In the report, Nate Elliot, Vice President, Principal Analyst at Forrester writes how savvy SRPs are using external data sources both strategically […]
Last week SocialFlow hosted its second Social Media Week event here in our New York headquarters. The topic: A Debate on Organic Publishing. Moderated by SocialFlow CEO Jim Anderson, the debate pitted two teams against each other: SocialFlow’s Frank Speiser joined freelance digital and social manager Danny Chung on “Team Paid,” while Conde Nast’s Director […]
Twitter is celebrating the one year anniversary of their Ads API program, to which SocialFlow has been a proud member for the past year. To reflect a new holistic approach to their marketing and ad partners they have launched The Twitter Marketing Platform Program. This program encompasses Twitter’s most strategic partnerships, as well as their measurement […]
SocialFlow has added the ability to manage and interact with public and private Twitter Lists from right within the SocialFlow Listen section. Customers are now able to create, edit and delete lists, as well as manage list members. You can also reply to Tweets from list members and Retweet them, either immediately or by optimization. Many […]
It is no longer enough for brands to simply publish to social media channels. Join Frank Speiser, Co-Founder of SocialFlow, and Matt Moran, VP of Product Development at SocialFlow to discuss how a well executed paid social component can quadruple (or more) the effectiveness of owned and earned strategies in the battle for attention. When Thursday, February 13, […]
Due to popular demand we’ve added more Facebook post targeting options to our targeting repertoire and even given targeting a new look. We’ve also split Facebook post delivery into it’s constituent delivery options: Targeting and Gating. Targeting determines whose News Feeds your posts appear in but still allows everyone to see posts on your Facebook page. […]
Facebook Sponsored Stories are Dead. Long Live Sponsored Stories! A Perspective from SocialFlow With apologies for the pun, many in the world of social media are atwitter with news that Facebook is discontinuing Sponsored Stories. We’d like to offer our perspective on this change, and the occasionally overwrought coverage that has accompanied it. On balance […]
SocialFlow powers the NY Times Social Media Accounts It’s thrilling when one of our partners uses our technology to tell an engaging story that will resonate in the industry and add value to community managers. Anyone responsible for the day to day questions and challenges of understanding what works, why it works as well as […]
What were the highest-yielding social strategies of 2013 and what should you be paying attention to in the year to come?
Following up on our last blog post, where we outlined the different methods of connecting to your audience on social media platforms, here we take a brief look at how to best connect through paid, earned and owned channels. By understanding the ways you can connect to your audience and what they mean, you can allocate time and money more efficiently to get the most from your approach.