SocialFlow CEO, Frank Speiser, was pleased to join a panel of experts at the Digital Hollywood Spring Conference to discuss how social media is transforming marketing, the entertainment industry and the world.
Here are four key points that Frank made on last week’s panel
We’ve teamed up with our friends at Engage 121 to bring you a series of blog posts, listing and explaining best practices for optimizing your social media publishing. Here’s the basic rundown…
“Brands and publishers face quite a challenge in capturing the attention of distracted consumers because it’s hard to pinpoint where to target a marketing message when people are constantly moving across different forms of media. But for New York-based SocialFlow, there’s opportunity in the chaos.”
-Ryan Kim, GigaOm
“Pepsi Pulse will host a real-time top 10 pop culture ranking, and regular chances for consumers to connect with celebrities. Singer Nicki Minaj, for example, might urge fans to share pictures of their alter egos to create an online photo album, says Shiv Singh, global head of digital for PepsiCo Beverages.”
-Mike Snider, USA Today
The SoMe Awards honors the best social media projects, programs and campaigns in the US. This year will be the SoMe’s 4th Annual Award ceremony held in Portland, Oregon on May 3rd at The Fez ballroom from 6pm-9pm.
This year event goers can expect all the best, from new categories, such as ‘People’s Choice’ to the host Stephanie Stricklen from Portland’s local news station KGW, to industry leading judges, including Amber Naslund, Cindy King and Liz Strauss.
Last week we conducted our first webinar “Always On: Real-Time Marketing” with Rebecca Lieb of the Altimeter Group.
We had a great turn out and received a ton of insight on case studies of brands who have been successful and in some cases unsuccessful at using real-time marketing tactics. In case you were unable to make it to the webinar, here are some key takeaways and insights…
How does the music industry face the obstacle of connecting with fans? What works and what doesn’t? What is the next level for music and bands and how can social media help them get there?
The music industry is constantly looking for new ways to engage their fan base. Industry leaders are now showing more interest in social media metrics, insights, as well as upcoming platforms and thus resolving how music throughout social media is residing with their audience. Continue reading
In her recent report, Content: The New Marketing Equation, Altimeter Group’s Rebecca Lieb identifies the five stages organizations must progress through in order to fully take advantage of the opportunities afforded by the real-time social media landscape. Continue reading
Many of us here at SocialFlow are big fans of the WordPress platform, in fact, the blog that you are reading right now is powered by WordPress’ powerful and highly customizable publishing engine.
That’s why we’re especially proud of our work with WordPress, including being a one of the first partners included in the WordPress VIP Featured Partner Program and our relatively recent WordPress plugin, a great tool for making sure your content is optimized for maximum impact the second you publish it.
Tomorrow night (Tues), we’ll be giving a demo of the plugin at the WordPress NYC Meetup during an evening on Responsive Design. Though the program is currently sold out, it’s definitely worth joining the waitlist, because things do open up last minute. It’s a great community, and we’re thrilled to be sponsors this year. Continue reading
How do you get people to pay attention to what you say in social?
You’ve got to post great content, content that your audience is interested in, and not just once in a while.
Matching the right piece of content to the right opportunity to connect with an audience is central to what we do here at SocialFlow. Using language analysis to understand audiences, topics, attention and engagement on the real-time social graph, the SocialFlow Optimized Publisher™ is able to pinpoint the precise moment any given piece of content is to yield clicks, likes, shares, Retweets and conversions. Continue reading
