We recently did an analysis on how to best reach your customers. What are they saying, when are they saying it and what can you do about it? People have different consumption patters based on the devices they use. The mobile user acts differently then the one sitting behind a desktop. SocialFlow helps you make the most out of your real-time conversations.
Influence and Results
There is a lot of hype around the notion of “social influence”. While we all like to believe we are important, the truth is, we’re not all experts in everything. Ashton Kutcher makes funny movies, but he’s not better at spotting undervalued baseball talent than, say, Billy Beane.
Does Ashton Kutcher deserve more weight to his opinions on everything, simply because he has many followers? Of course not. Also, perhaps fans of Mr. Beane’s work would trust his recommendations on movies over the more “distributed” Mr. Kutcher. The connection with concepts that personally resonate is what moves the needle.
More directly: people identify with personal preference. A strong indicator of preference is language. A world famous personality could say two distinct things, and you may be much more interested in one topic versus the other based on your connection to it. The language, not merely the person, is the driving factor in engagement. Your audience is busy making subjective choices on what they would like to engage with, and when. When the window opens up for your brand, will you know that you are able to deliver?
What we do at SocialFlow is this: explore this affinity for language and concepts within an audience and make sure that you can address for exceptional ROI when the time makes sense. You shouldn’t berate your audience, but you need to stay engaged. Timing and topicality is everything - everything that is going to get you results. Measuring the elusive “social influence” factor is simply a proxy for expected results. This is a big problem to solve and can mean the difference between succeeding and “just staying in the game” for your brand.
To find out more about what we can do for your message, check here. We can show you a better way to stay engaged and relevant.
SocialFlow Announces Funding From betaworks and Dan Porter
SocialFlow is happy to announce that we are a part of the betaworks family of companies, and we work directly out of the betaworks offices in NYC. Our funding partners are betaworks and Dan Porter (formerly Ticketweb), CEO of OMGPop, and all-around knowledgeable advisor. Dan has been invaluable in crossing over from idea to the SWAT team we have assembled in here now.
There is a unique group of people and ideas at work in the office here. It’s the perfect amount of challenge and competition, combined with teamwork and cross-company sharing that it made the decision to come aboard pretty easy.
We work directly with Josh Auerbach (@auerbach) on a daily basis, and he’s been a great help in thinking through some of the better ways to guide the company’s strategy. Andy Weissman and John Borthwick are heavy hitters, well known, well-liked and they know what they’re talking about. It’s great to have such a great team behind us and the atmosphere around here is exactly what you’d want for a start-up.
Add in the fact that we get to work with the teams at Bit.ly, Chartbeat, Twitterfeed, Tweetdeck daily and bump into the team at JumpPost often and it just feels right. We’re on the cusp of building something big, and the smart folks in here help us accelerate product development and work through ideas. Lately, there has been a lot of talk about how good the New York tech scene is, and we’re at the epicenter now.
Stay tuned. Don’t blink. Buckle Up.
The SocialFlow Team
Right Time, Right Place, Right Audience. Right about now.
Our experiment is working so far. What started as a way for us (co-founders Frank Speiser and Mike Perrone) to increase our long, boring podcast audience from 2 to “at least 3” by means of connecting people by the language they use has brought us here.
SocialFlow went from idea to product pretty quickly and we’ve learned a whole bunch along the way. People engage around the language they use, it’s important in the type of connections they make, and those patterns of language usage are highly indicative of the way people share and consume.
Who knew? We didn’t then, but we surely know now. In fact, we’ve managed to distill what is truly useful in the realtime stream and help our clients make the most of their interaction with their Twitter audience.
After a few months in the lab, and a few dozen (paying) customers giving us solid feedback, we’re looking forward to opening our product up to approximately 50 companies looking to maximize their effectiveness in using Twitter.
Why 50, you might ask? In plainspeak, that’s just about the right number for us to continue to refine our algorithms, processes and get enough feedback to continue to perfect our product. Releasing an idea for free is one thing, but when people pay, they expect results - and you get the most high quality feedback by being in that line of fire. Steel sharpens steel, so we’re looking to bite off exactly as much as we can chew with our most recent release.
Customers have been exceedingly happy with our results so far, but we have a lot of knowledge that we’ve gleaned which is working its way into our offering with each release.
We’ve been able to increase click-throughs, mentions and retweets for every single one of our customers. As a symptom of properly engaging the audience around language, we’ve also been able to build engaged followers. We’re proud of what we’ve done so far and we’re excited about being able to take the product to the next level. So, here we go.
If you think your company would be a good fit for the SocialFlow service, visit us and click “Get Started”.
The SocialFlow Team
